A software product studio, operating from Australia

We build and operate focused software products that earn their keep.

Xocky is a small portfolio company. We find sharp problems, ship AI-native products in weeks, then continually enhance & grow them.

The portfolio

Three ventures in market today, each solving one problem properly.

kithcrm.com
KithCRM dashboard showing a contact list, relationship graph and engagement chart in blue

KithCRM

B2B software

An AI-first CRM that turns scattered conversations into relationship intelligence your team can act on.

Visit kithcrm.com
get-stronger.com
Stronger 4×4 mobile app screen showing a large kettlebell rep counter and progress ring

Stronger 4×4

Consumer app

A kettlebell training app that counts your reps with the camera, so every session is logged without touching your phone.

Visit get-stronger.com
keelproject.com
Keel project management dashboard showing a business-day delivery timeline, dependencies and project health in blue and teal

Keel

Project management software

Project management for people who hate managing projects, combining an interactive delivery timeline with automated registers, follow-ups and weekly reporting.

Visit keelproject.com

How we build

Four principles that decide what we start, and what we walk away from.

Ship fast

Six weeks from idea to a product people can pay for. Scope is the lever, never quality.

AI-native

Models sit in the core workflow, backed by evaluations so every change is measurable.

Revenue-focused

Each product earns its keep. Real invoices beat vanity metrics every single time.

Operate long-term

We keep what we build. Products are improved for years, not abandoned after launch.

Latest from the blog

Notes on building, launching and operating small software products.

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EngineeringProduct

Shipping an AI-native product in six weeks

A six-week build is a scoping decision, not a heroic sprint. Here is how we structure the weeks, what we deliberately leave out, and how we keep quality high.

· 1 min read