A software product studio, operating from Australia

We build and operate focused software products that earn their keep.

Xocky is a small portfolio company. We find sharp problems, ship AI-native products in weeks, then continually enhance & grow them.

The portfolio

Three products in market today, each solving one problem properly.

kithcrm.com
KithCRM dashboard showing a contact list, relationship graph and engagement chart in teal

KithCRM

B2B software

An AI-first CRM that turns scattered conversations into relationship intelligence your team can act on.

Visit kithcrm.com
geoquoted.com
GeoQuoted analytics dashboard with citation trend line and share-of-answer bar charts in cyan

GeoQuoted

Marketing analytics

Brand citation tracking across AI search engines, so you can see where assistants recommend you — and where they don't.

Visit geoquoted.com
get-stronger.com
Stronger 4×4 mobile app screen showing a large kettlebell rep counter and progress ring

Stronger 4×4

Consumer app

A kettlebell training app that counts your reps with the camera, so every session is logged without touching your phone.

Visit get-stronger.com

How we build

Four principles that decide what we start, and what we walk away from.

Ship fast

Six weeks from idea to a product people can pay for. Scope is the lever, never quality.

AI-native

Models sit in the core workflow, backed by evaluations so every change is measurable.

Revenue-focused

Each product earns its keep. Real invoices beat vanity metrics every single time.

Operate long-term

We keep what we build. Products are improved for years, not abandoned after launch.

Latest from the blog

Notes on building, launching and operating small software products.

All posts →
AI SearchMarketing

Why brand citation tracking in AI search matters now

AI assistants now answer buying questions directly. If your brand is not cited in those answers, you are invisible to a growing share of the market — and traditional rank tracking will not tell you.

· 1 min read

EngineeringProduct

Shipping an AI-native product in six weeks

A six-week build is a scoping decision, not a heroic sprint. Here is how we structure the weeks, what we deliberately leave out, and how we keep quality high.

· 1 min read