ProductStrategy
How we decide which software product to build next
Xocky builds a small portfolio of focused software products. Here is the exact filter we run every idea through before a single line of code is written.
· 1 min read
Notes on building software
What we are learning while shipping and running the Xocky portfolio — scoping, AI engineering, distribution and the unglamorous operating work in between.
AI SearchMarketing
Why brand citation tracking in AI search matters now
AI assistants now answer buying questions directly. If your brand is not cited in those answers, you are invisible to a growing share of the market — and traditional rank tracking will not tell you.
· 1 min read
EngineeringProduct
Shipping an AI-native product in six weeks
A six-week build is a scoping decision, not a heroic sprint. Here is how we structure the weeks, what we deliberately leave out, and how we keep quality high.
· 1 min read